When I last wrote about the World Cup ads in March, they were just starting to appear. Now Nike has tossed out an initial try with their “Write the Future” ad campaign: It’s a cute enough ad, to be sure, on the first viewing, and it gets me a bit excited, but there are some [...]
The quarter is over, and that means that Male Fantasy Sports is also over. Since I wrote up the baseball section, I should write up the soccer section. The first book we read was Fever Pitch by Nick Hornby. The book annoyed me to no end, largely because Hornby comes across as an insufferable poser, [...]
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